On April 23rd, 2025 — At 2025 Shanghai Auto Show, iCAUR, a bold new brand with global appeal, made a stunning debut with its first global car V23, capturing industry attention as a focal point of innovation.
Nowadays, more and more young and young-at-heart users view cars as an expression of their personal style. Beyond basic performance, they also pay attention to design aesthetics and cutting-edge technology. Based on these requirements, the iCAUR V23 was born combining sleek dynamism with advanced tech features, embodying contemporary aspirations for a vibrant lifestyle.
As iCAUR's first global vehicle, the V23 breakthrough homogenized design trends. Its bold four-wheel-to-corner stance with a wheelbase of 2,735mm and a ground clearance of 210mm and equipped massive 21-inch wheels—giving the whole body a high, upright stance. With a class-leading interior "space efficiency ratio" of 68%, rear-seat legroom meets the B-segment SUVs. The iCAUR V23 adopts a wide door opening design and a flat floor layout, making the cabin more spacious.
The addition dual motors (155kW in total) gives iCAUR V23 strong power, and the application of high-capacity batteries, four wheels and four corners, gives V23 a completely different low-mass handling experience, with a cornering G-value of 0.83. For customization enthusiasts, it offers 24 modular interfaces, removable wheel arches, interchangeable bumpers, Lego-inspired high-mounted brake lights, etc. This open ecosystem transforms the car into a life-sized "automotive LEGO," allowing users to mix-and-match components for personalized style—from aesthetic decals to performance upgrades.
Beyond a vehicle itself, iCAUR has linked up the latest and youngest lifestyle peripherals, including off-road experience, camping equipment, daily commuting, and lifestyle trends, to build a complete personality lifestyle ecosystem. The open ecosystem not only makes the connection between iCAUR brand and users closer, but also reshapes the definition of "human, car and life" in users' minds, empowering them to explore more possibilities.
The V23 also excels in smart connectivity through its youth-oriented OS powered by Chery's Falcon Pilot 500. Voice control covers navigation, music playback, air conditioning settings—enhancing convenience without compromising safety. Advanced driver-assist features like adaptive cruise control (ACC), lane-keeping assist (LKA), blind-spot monitoring (BSM), automatic emergency braking (AEB), parking sensors/assist systems ensure confidence in both city driving and narrow road conditions.
In the face of the growing demand for personalization, iCAUR V23 gives the perfect answer with its eye-catching styling design, considerate functionality, and value performance that exceeds expectations, it's hard to resist! As time goes by, we expect more and more players joining iCAUR V23 club.